Not often these days do you see me in a suit, and only very rarely escorted by a polar bear. I was at Cheltenham Racecourse, not for the horses, but as a guest of the Commercial Group, whose 5th annual CSR Day took place today. This was a follow up from the chance meeting I had with someone from Commercial at the Cheltenham Connect pub quiz earlier in the year.
It's quite a big deal, CSR these days. On the whole, it seems right for Commercial to shout from the rooftops about their success in meeting carbon reduction targets etc. Their Green Angels scheme sounds good fun, and really does breathe life into the organisation, as claimed. And it's good that being green doesn't have to cost more.
I was drawn to go by the prospect of hearing Franny Armstrong in the flesh: she had made an impression on me with The Age of Stupid and 10:10; but today she looked weary. And by the end I too was weary of the relentless proferring of consumer items - albeit recycled - by those manning the many stalls, which pay to finance the Day. As Franny says, the problem is that we see about 200 advertisements every day: how can we counter their effect?