Freedom in The Suffolks

For once Cheltenham has had a dry late May Bank Holiday Monday this year. And The Suffolks were thronged with happy-looking people, strolling along, people-watching, enjoying the music - and browsing the stalls: one which caught my eye was selling fruit swirls, a sort of sorbet in an edible cup: mine was strawberry and yogourt flavoured - rather delicious.

"A taste of Freedom" was their slogan, and the name of a new social and environmental venture, intercepting fresh yet unwanted fruit before it rots - 20 million tonnes of it are said to be wasted annually in the UK. Tristram Stuart, on the right of my photograph, is behind it: his book, Waste: Uncovering the Global Food Scandal, was published by Penguin last year.