Paris, Barcelona and now... Cheltenham! As I anticipated last month, the University's new cycle hire scheme has been extended throughout Cheltenham as a whole. It's England's first town centre scheme.
Any of 30 bikes can be commandeered at any of nine docking stations - like this one in Montpellier.
And it's free for the first half hour, so you can for instance jump on at the Station and leave your yellow cycle in the Town Centre. If you want one for the day, it's £8 - quite a bit less than the cost of two gallons of petrol. There has been no great rush for them yet - the procedure needs simplifying - but it is early days, and the recession has hardly begun to take hold.
As Cheltenham's terrain is basically pretty flat - compared to somewhere like Sheffield or Bristol - and we are all having to extend our mortgages each time we fill up our fuel tanks, it should succeed.